Director of Product Marketing
Salary Range CAD 115 - 130 Annually
Must have SaaS Product Mktg Experience

We Are Not Considering Employment Sponsorship At This Time

About TapClicks

TapClicks is a Smart Marketing Cloud, powered by data, to unify marketing. We are a leader in Marketing Reporting, Operations and Search Engine Optimization SaaS solutions for Enterprises, Agencies and Media companies. TapClicks is the only end-to-end marketing operations platform and is used widely by over 400,000 end customers globally. But enough about us!

Is This YOU?

The Director of Product Marketing leads a team of marketers (eventually) and directly reports to the SVP Marketing. Is responsible for managing the whole product lifecycle from Alpha development to end of life. Responsible for Go To Market planning, messaging and delivery of services to the market. Focuses on understanding the market and market needs, but with an emphasis on understanding the ideal customer profile of the company’s products and services. Reports to the VP Marketing but works cross departmentally with product, engineering, customer service and sales.

Responsibilities

• Developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities.
• Bringing services and features to market while collaborating with the service developer and customer research teams, new development, and product strategy.
• Products/Brands Scope:
  • TapClicks (General)
  • Raven Tools (SEO & GDS)
  • iSpionage (Mktg Intelligence)
  • Megalytic (Reporting & GDS)
• Project Scope includes developing product/feature GTM plans for:
  • Market
  • Market Evaluation
  • Competitive Differentiation
  • Buyer Type Research
  • Win/Loss Analysis
• Focus
  • Distribution Strategy
  • Product Portfolio
• Business
  • Pricing
  • Product Profitability
• Planning
  • Positioning
  • Buyer Experience
  • Buyer Personas
  • User Personas
• Programs
  • Marketing Planning
  • Product Launches
• Identified Special Projects:
  • Pricing Strategy & Training
  • UK Marketing & Sales Strategy Execution
• Key Outputs:
  • Position Statements for use by VP Marketing & team
  • Feature Benefit Documentation
  • FAQs
  • Competitive Analysis Battle Cards
  • Thought Leadership (speaking roles, ebooks, blogs, publications)
  • Training in conjunction with the training team
  • Content and positioning for Sales Decks and other Sales content