Job Title: Senior Lead Generation Manager

Department: Growth / Marketing
Reports To: VP Revenue Operations
Location: Hybrid or Remote (North America preferred)

Role Overview

The Senior Lead Generation Manager is responsible for driving high-quality pipeline creation across all go-to-market motions for our mid-market B2B SaaS company. This individual will design, execute, and optimize integrated lead generation programs that consistently deliver Marketing Qualified Leads (MQLs) and Sales Accepted Leads (SALs) aligned with company revenue targets. This role requires a blend of strategic thinking, operational discipline, and data-driven execution. The ideal candidate is both analytical and creative, able to architect predictable inbound and outbound demand systems that scale.

Key Responsibilities

Strategy & Planning

• Develop and execute the lead generation strategy across inbound, outbound, partner, and event channels to meet quarterly pipeline targets.
• Align closely with Sales, SDR, and Product Marketing teams to ensure messaging, targeting, and lead quality meet mid-market buying requirements.
• Define target audience segments, Ideal Customer Profiles (ICPs), and lead scoring models in collaboration with RevOps.

Execution & Channel Management

• Own all top-of-funnel campaigns — paid, organic, and partnership-based — ensuring balanced investment across high-performing channels.
• Launch and optimize multi-channel campaigns (email, social, search, webinars, and ABM) that nurture prospects and convert them into qualified leads.
• Manage relationships with agencies and technology vendors to ensure performance accountability.

Operations & Systems

• Partner with Revenue Operations to build and maintain a clean, automated, and measurable lead funnel using HubSpot (or equivalent).
• Continuously analyze and improve lead flow, conversion rates, and campaign ROI.
• Ensure lead management and routing processes deliver a frictionless handoff to SDRs and Account Executives.

Performance Optimization

• Implement A/B testing frameworks across messaging, creative, and channel tactics.
• Report on campaign performance, CAC efficiency, and conversion metrics weekly and quarterly.
• Translate insights into actionable recommendations for scaling winning campaigns and retiring low-yield ones.

Team Leadership

• Mentor and guide junior demand generation specialists or SDR enablement team members.
• Foster a culture of experimentation, accountability, and cross-functional alignment with Sales and Product Marketing.

Qualifications

• 7+ years of experience in B2B SaaS lead generation, demand generation, or growth marketing roles.
• Proven success generating qualified pipeline in a mid-market or enterprise SaaS environment.
• Deep understanding of marketing automation and CRM tools. (Hubspot expert)
• Strong analytical skills — ability to derive actionable insights from funnel and attribution data.
• Experience managing budgets, optimizing CAC, and reporting ROI.
• Excellent communication skills with a bias toward cross-functional collaboration.

Key Performance Metrics (Accountability Areas)

Success in This Role Looks Like

• Predictable and repeatable pipeline generation across all channels.
• Tight alignment and satisfaction from Sales leadership.
• Scalable lead engine that feeds mid-market growth goals without over-reliance on any single channel.
• Clear visibility into marketing efficiency and contribution to ARR growth.

About TapClicks

TapClicks is a Smart Marketing Cloud, powered by data, to unify marketing. We are a leader in Marketing Reporting, Operations and Search Engine Optimization SaaS solutions for Enterprises, Agencies and Media companies. TapClicks is the only end-to-end marketing operations platform that allows companies to streamline their marketing operations, manage and optimize campaigns and report progress from any device at any time and is used widely by over 400,000 end customers globally.